Seeing into the future helps when you’re making time move smoother for everybody. All round luxury tinkerer, George Bamford, launching the world’s first company to offer fully customised steel sports watches a decade back, obviously could see a massive potential market. His brand, Bamford Watch Department, has earnt a reputation within the timepiece fraternity as a highly innovative and inspirational company, acknowledged as the final word in high-end watch customisation. BWD has now become the first British customisation brand to be officially recognised and approved by a Swiss watchmaker. This blend of precision engineering, unique customisation techniques and enviable heritage ensures that the creative possibilities of this venture are practically limitless.

Through this new partnership with Zenith watches, BWD will release a brand-new online customiser that is sure to set the mark as the go-to customiser for the Swiss watchmaking industry. Since 1865, Zenith has been creating masterworks of timekeeping in the same location for a century and a half, with noted users over the years including Mahatma Ghandi, Norwegian explorer Roald Amundsen and Albert I, Prince of Monaco,

According to Bamford, ‘This is a new chapter and one of the most significant steps we have taken as a business. It is amazing not only to gain such a strong foothold in the Swiss watchmaking fraternity, but also to receive such a wonderful validation of our overall customisation concept. I have long admired the quality and precision of Zenith timepieces as well as their pristine craftsmanship, and the chance to work so closely with them now allows us to constantly evolve and drive forward the world of luxury watches to bold new ground.’

Today, June 30th 2017 will see the simultaneous launch – live from Zenith’s factory in Switzerland – of the new BWD-customised Zenith watches as well as the accompanying new online customiser. The new range of customised watches will be available for purchase from all BWD stockists including Dover Street Market and Colette. Prices are available on request.