Milles Better: The Ultimate Swiss Watch Shop Swings Back Into Action
Richard Mille’s revamped flagship Geneva boutique has returned bigger and even chromier. To honour the store’s re-opening the Swiss watchmaker has created a limited edition run of 15 handsome timepieces, each one encased in its own winding box designed with Geneva’s cityscape outline.
As we’ve come to expect from the high performance watch brand, Mille’s hand-finished RM 011 Flyback Chronograph ‘Boutique Edition’ has been crafted entirely in grade 5 titanium, the front and back bezels made from ultra resistant ceramic TZP (Tetragonal Zirconia Polycrystal), and the caseband, crown and pushers formed from unique NTPT Carbon, creating an insanely strong but exceptionally light piece of wrist equipment.
The gleaming new boutique has two entrances, one inside the Grand Hotel Kempinski and the other on the Quai du Mont-Blanc facing the iconic Jet d’Eau on Lake Geneva. Just the spot for loyalist Mille wearers to snap up timekeepers from the latest collections and get some of the best personalised service in town.
The new Richard Mille Boutique Geneva is located at Grand Hotel Kempinski, Quai du Mont Blanc 19. Call +41 (0) 22 732 20 22. www.richardmille.com.