At over 30 million square kilometres, Africa covers six percent of the Earths surface so it’s hardly surprising it’s become known as the undiscovered continent. If you’re a first-timer or already a seasoned veteran, the Discover Africa event at the Adventure Travel Show this weekend is dedicated to providing all the information and inspiration you need for planning an African trip-of-a-lifetime.

If you want to find an undiscovered holiday gem then you’d do well to consider Africa as your next destination. Discover Africa is on-hand to help you research, plan and book your visit. Teeming with Africa experts, lodges, operators and specialist companies, you’ll have all the information and practical advice you could ever want at your disposal – so you’ll be hot-footing it to the oldest inhabited continent on Earth before you can say ‘where’s my passport again?’.

So, what can you expect to find at the event? A lot. Safari operators, bush, barefoot and luxury tented camps, game reserves and wilderness lodges, train journey operators, conservation organisations, tourism organisations, self drive companies, overland operators, small aircraft, helicopter and balloon operators, weddings and honeymoons, spas, retreats, hotels and accommodation providers, and adventure operators offering climbing, diving, walking, ballooning, fishing, watersports, cycling and golf. Should be plenty to keep you busy then.

The Adventure Travel Show will be at London’s Olympia on 25-26 January 2014. 

LUSSO readers can get reduced price advance tickets to the Adventure Travel Show 2014 at Olympia for only £6 (saving £4 off the door price). Just quote ‘LUSSO’ when booking tickets online at or when calling 0871 230 7159. (Calls cost 10p per minute plus network extras).